Because people decide to pick up the magazine, they read it. It hasn’t been forced in front of them. Its similar to when a you tube video plays and the advert pops up. All you are looking at is the “skip ad” button rather than the advert, as you haven’t asked to see it, and can be a little annoying.
With websites so important to businesses, we have found that after seeing our advertisers, potential customers then go directly to their website. It has become one of the main factors to get customers directly to our advertisers websites. With many potential customers using google to type in the business name, they then go past the google adverts of competitors in the search results and scroll down directly to our advertiser.